School Of Business Management

Mrs. Tanzila Samin

Lecturer

PEC Number: N/A
Email: tanzila.samin@iefr.edu.pk
Qualifications:

PhD (Marketing) in progress Lyallpur Business School (LBS) Government College University Faisalabad.

MS (Marketing) Institute of Business Management Sciences (IBMS) University of Agriculture Faisalabad.

MBA (Marketing) Government College University Faisalabad.

Experience(Years): 26
Expertise:
Research:

PAPERS PUBLISHED IN JOURNAL

1. Samin, T., Shabbir, R., & Abrar, M. (2025). Role of Telepresence and Information Quality in Driving Purchase Intention through Virtual Reality. The Critical Review of Social Sciences Studies, 3(1), 2943-2958.

2. Samin, T., Shabbir, R., & Abrar, M. (2025). Enhancing Purchase Intention in Virtual Reality: The Interplay of Affective Imagery and Source. Journal for Social Science. Ali Institute of Research & Skills Development, 3(1), 1328-1348.

3. Samin, T., & Islam, A. (2025). Sustainable Growth Through CPEC: The Strategic Game Changer for Asia's Progress and Prosperity. Journal for Current Sign, 3(1), 159-174.

4. Amin, S., Nida, B., & Samin, T. (2024). Impact of Ethical Leadership on Employee Sustainable Development: A Multi-Dimensional Analysis of the Family-owned Business. Interdisciplinary Journal of Emerging and Social Sciences (2024).

5. Nazish, A., Samin, T., Simab, A., Farooqi, Y. A., Mahboob, A. A., & Hassan, A. (2023). Unpacking the Role of Employer Branding Indicators for Developing Psychological Contract Fulfillment. Journal of ISOSS, 9(2), 661-676.

6. Farooqi, Y. A., Simab, A., Samin, T., Nazish, A., & Hassan, A. (2023). Journal of ISOSS 2023 Vol. 9 (2), 385-404 Investigate the Relationship of Perceived Organizational Support with Employees' Performance: Examining the Role of Work Engagement. Journal of ISOSS, 9(2), 385-404.

7. Awais, M., Samin, T., Gulzar, M. A., Hwang, J., & Zubair, M. (2020). Unfolding the association between the big five, frugality, e-mavenism, and sustainable consumption behavior. Sustainability, 12(2), 490.

8. Awais, M., Samin, T., Gulzar, M. A., Aljuaid, H., Ahmad, M., & Mazzara, M. (2019). User Acceptance of HUMP-Model: The Role of E-Mavenism and Polychronicity. IEEE Access, 7, 174972-174985.

9. Awais, M., Samin, T., Gulzar, M. A., & Hwang, J. (2019). The sustainable development of the China-Pakistan economic corridor: synergy among economic, social, and environmental sustainability. Sustainability, 11(24), 7044.

10. Jaleel, R., Ishfaq, A., Saleemi, A., & Samin, T. (2014). SWOT analysis of the textile industry in Pakistan. Asian Journal of Research in Business Economics and Management, 4(9), 76-87.

11. Fayyaz, H., Rauf, Z., Kalsoom, U., & Samin, T. (2014). Major issues in Pakistan's education sector. International Journal of Academic Research in Progressive Education and Development, 3(4), 361-76.

12. Awais, M., Irfan, M., Bilal, M., & Samin, T. (2012). Helpful business value of advance bal information system-International Journal of Computer Science Issues (IJCSI), 9(1), 415.

13. Awais, M., & Samin, T. (2012). Advanced SWOT Analysis of E-commerce. International Journal of Computer Science Issues (IJCSI), 9(2), 569.

14. Awais, M., Samin, T., & Bilal, M. (2012). Valuable Internet Advertising and Customer Satisfaction Cycle (VIACSC). International Journal of Computer Science, 9(2), 375-380.

15. Hussain, M. A., Anwar, M. Z., Mehboob, H., Majeed, A., & Samin, T. (2011). Virtual Shopping and Impulse Purchasing Strengths and Weaknesses in Pakistan. International Journal of Computer Science Issues (IJCSI), 8(6), 192.

16. Awais, M., Samin, T., & Bilal, M. (2011). Effective Business Value of the Bal Information System. IJCSI, 8(6), 366-370.

17. Tariq, M., Idrees, A., Abid, M., & Samin, T. (2014). Rationale for the effects of poverty in Pakistan. IMPACT IJRBM, 2(6).

BOOK CHAPTERS

1. Samin, T., Kiran, F., & Hassan, W. (2024). Constraints of Ecotourism and Proposed Remedies: CPEC-Based View. In Supporting Environmental Stability through Ecotourism (pp. 177-197). IGI Global Scientific Publishing.

2. Shabbir, R., Gulzar, M. A., & Samin, T. (2022). Reviewing the Employee Branding Process to Gain a Firm Competitive Advantage. In M. Bari, M. Abrar, & E. Alaverdov (Ed.), Antecedents and Outcomes of Employee-Based Brand Equity (pp. 168-185): IGI Global

PAPERS PUBLISHED IN CONFERENCES

1. Javed, S., Samin, T, "Analyzing the Influence of AR Interactivity and Immersive Experience on Intention to Purchase". International Conference on Business and Commerce. (5th ICBC, 2025). November 5-7, 2025, Hailey College of Banking and Finance. University of the Punjab, Lahore.

2. Shabbir, R., Samin, T., "Predicting the Future of Social Media in Enhancing Entrepreneurial Performance in Pakistan". 1st International Conference on Innovation, Sustainability and Digital Transformation: A Way Forward for Sustainable Business. 24-26th August, 2024, University of Swat, Pakistan.

3. Shabbir, R., Samin, T., "Sustainable Tourism and China-Pakistan Economic Corridor: A Think-to-Ponder". International Conference on Occupational Health & Safety and Sustainable Business Practices (OHSSBP-2024-ST-095). 19-21st August, 2024, Kohsar University, Murree, Pakistan.

4. Shabbir, R., Samin, T., Safdar, M. A., Awais, M., Humayun, S., "Investigating the Role of Self-Disclosure and Intention to Visit Pakistan: Examining the Mediating Role of E- Mavenism and Extraversion". 7th International Conference on Banking, Insurance & Business Management (CBIBM 2022). 8th-9th December 2022, Hailey College of Banking and Finance, University of the Punjab, Lahore. Pakistan.

5. Samin, T., Safdar, M. A., Humayun, S., Awais, M., "Sustainable Development of China Pakistan Economic Corridor: Strengths, Weaknesses, Opportunities and Threats". 7th International Applied Business Research Conference (7th IABRC 2022) "Digital Transformation and Organizational Leadership: Challenges and Opportunities". 12th- 13th October 2022, Faculty of Management Sciences, International Islamic University, Islamabad. Pakistan.

6. Samin, T., Awais, M. (2017). "Substantial Value of Culture in Business-to-Business Association: A Perspective of Cultural Concern Model. International Conference of Management, Business and Technology 2017.University of Engineering and Technology,

WORKSHOP

1. "How to get published in a high-impact-factor research journal?"(2011). Institute of Business & Management (University of Engineering Technology) Lahore.